பொருளாதாரம் மற்றும் மேலாண்மை அறிவியல் சர்வதேச இதழ்

ANALYSIS OF ORGANIZATIONAL AGILITY IN AUTO INDUSTRY & IDENTIFYING IMPROVEMENT STRATEGIES USING QUALITY FUNCTION DEPLOYMENT (Case Study: Saipa Auto group)

Abstract

Kiamars Fathi Hafshajani , Mohammad Mehdi Movahhedi , Mohammad Hosein Aboee Mehrizi

In the last decades and modern business environments, agility is advocated as the fundamental characteristics for business competitiveness which aims increasing organizational flexibility in new situations and opportunities. This goal will achieve using a comprehensive insight into high tech and internal capabilities through informational systems. Saipa auto group is a leading company in customer services that there is no research about its agility so, such studies is one of the manager?s problem during the time. This study tries to appear agility situation in Saipa group and arrange the best suggestion toward agile organization using a quality function deployment model. Study results show that in general there are 10 service element and 10 KPO in this corporation. Moreover, in four indicators out of ten, Saipa group have a better position relative to competitors but 6 indicators are classified as weal points that have to improve in long term.