Irina Erofeeva and Vladimir Bocharnikov
Recently, research based on its own cultural traditions, one of which is hunting, is becoming important worldwide. We consider the media, including specialized magazines, as mediators of the communicative and cultural memory of a person. The paper presents a linguocultural analysis of the discourse of magazines. Basic instinct, Russian hunting magazine, Safari, hunting and game ranch. Based on the analysis of more than 250 media texts of different genres published from 1972 to 2018, we determined the main frames in the conceptual domain of hunting. Hunting is classified as demanded geographic surroundings, as a social and cultural construct reflecting the person’s needs in direct and indirect contexts. The key image of the concept is the hunter’s personality. This multifaceted image demonstrates awakening of the personal potential by means of hunting, recognition and discovering oneself when dealing with nature.
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