பொருளாதாரம் மற்றும் மேலாண்மை அறிவியல் சர்வதேச இதழ்

IMPACT OF PERCEIVED VALUE ON WORD OF MOUTH ENDORSEMENT AND CUSTOMER SATISFACTION: MEDIATING ROLE OF REPURCHASE INTENTIONS

Abstract

Saleha Anwar , Amir Gulzar

This study intends to find out the impact of perceived value on word of mouth endorsement and customer satisfaction exploring a mediating role of repurchase intentions. It is a study based on analysis of empirical data collected from 300 respondents. Correlation, regression and sobel test has been used to analyze the data. Results show a positive relationship of customer satisfaction to word of mouth endorsement and repurchase intentions. Further the repurchase intentions also mediate the relationship between customer satisfaction and word of mouth endorsement.