பொருளாதாரம் மற்றும் மேலாண்மை அறிவியல் சர்வதேச இதழ்

MARKETING ACTIVITIES IN THE LEATHER INDUSTRY: COMPARATIVE COUNTRY ANALYSIS

Abstract

Marketing activities in the leather industry are critically important similar to the companies in a global competitive environment. Benchmarking of international activities, monitoring the activities of competitor countries, adopting models from the best practices of other countries and improving marketing activities are utmost important. Besides, evaluation of the works of industry-supporting various non-governmental organizations such as public organizations and associations is also essential for success in competition. Assessment of many industrial promotion factors will be guiding for the benchmarking activities to be conducted, or enable optimizing many activities. This study includes a comparative country analysis under the light of the data retrieved with web screening method about various associations, non-governmental organizations, foundations etc. acting in various countries ambitious in the leather industry. The differing formats of the websites of such organizations regarding the data offered about the countries has imposed a limitation for the study; albeit, the comparisons have been compared with the compilation and incorporation the data retrieved from both the contents of these websites and from secondary sources. This study also gives a snapshot of marketing activities of world leather industry in today’s situation.