Gilang D. Parahita
This paper contains idea that sensationality could also appear in the news of bilateral misunderstanding. In this study, I assume that rather than framing the international public issues into subtantial frames, sensational news of international affairs would merely expose the news into emotionaly-sensitive or provocative frames of involving countries. In addition, I presume that the sensationality of international newscast could find its source in the emotional aspect of cultural identity relations between the relating countries. If the assumptions are confirmed, I would like to emphasize also what kind of sensational frames are being used and the logic order of the frames. I apply qualitative frame analysis approach to prove whether Metro TV newscast frame the news of ‘confrontations’ between Indonesia and Malaysia in the case of Pendet Dance usage in Malaysian advertisements whether in sensational frames or whether not. Employing Pan method, I identify four structural dimensions affecting frame formations: syntax, script,
thematic, and rhetoric of the narrative. In the other hand, I use interpretation method to analyzing voice, facial expressions, visual symbols and camera techniques which are parts of televison news text. The research found that sensationalism of Metro TV news about ‘Tari Pendet controversy’ is embodied through national sentiment frame and with several news framing that employed text features leading to sensationalism such as partiality, imbalance proportion, inaccurate information, labelisation that leads to negative connotation, and judgemental non-verbal expressions.
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