ஜர்னல் ஆஃப் மாஸ் கம்யூனிகேஷன் & ஜர்னலிசம்

The Role of Broadcasting in Shaping Public Opinion

Abstract

Adibi Wang*

Broadcasting has long been recognized as a powerful tool in shaping public opinion, influencing societal perspectives, and disseminating information on a mass scale. This manuscript explores the multifaceted role of broadcasting in melding public opinion through various media forms, including television and radio. It delves into the historical evolution of broadcasting, its impact on public discourse, and its ability to amplify certain narratives while marginalizing others. The manuscript also examines contemporary issues such as the digital revolution and the democratization of broadcasting platforms, which have transformed the landscape of public opinion formation. By analysing case studies and theoretical frameworks, this paper aims to provide a comprehensive understanding of how broadcasting shapes public opinion in the modern era.