ஜர்னல் ஆஃப் மாஸ் கம்யூனிகேஷன் & ஜர்னலிசம்

Community journalism is a branch of journalism that focuses on covering local news and events that are relevant to the residents of a specific community. It is a vital part of the media industry as it provides a platform for people to voice their concerns and bring attention to issues that are often overlooked by larger news organizations. In this article, we will explore the importance of community journalism, its history, and the challenges it faces in the digital age. Community journalism serves a critical role in keeping residents informed about what is happening in their neighborhoods, cities, and towns. It provides a platform for people to voice their opinions, concerns, and ideas, as well as shine a light on important issues that may be overlooked by larger news organizations.

Advertising journalism is a form of journalism that is designed to promote a product or service, rather than to provide objective news reporting. It is a type of marketing communication that aims to influence the audience’s perception of a brand or product. Advertising journalism can take many forms, from sponsored content to native advertising, and is often used by companies to reach new customers and build their brand. However, this type of journalism has been the subject of much criticism, with some arguing that it blurs the line between editorial content and advertising, and can mislead consumers.

Like never before, there was excellent political and amusing communication in the 1990s. A new political content reality is becoming clear through a kind of communication that is distributed through the public and mass media and in which political players, topics, processes, and identities are generated. The realm in which ordinary citizens understand politics and where citizens are created by this new reality. Progressively becoming a part of political culture. In the era of mediatization, digitization, globalisation, and Americanization of politics, politics has become more significant. The first media to use Politainment were TV programmes and tabloids. To garner greater attention, political magazines' and news shows' traditional models have to adapt.

A public research and teaching institution can also be recognized for its scientific projection in society and for influencing social dynamics through science, either directly or indirectly. In this way, the goal of this study is to look at how science communication is integrated into the communication of Brazilian Federal Institutes, defining the environments in which science journalism develops there and the products that can be used to spread science. In order to accomplish this, we used both qualitative and quantitative methods in a case study. Two communication managers, five research managers, and one research dean participated in the interviews. A questionnaire was also sent out to 23 journalists and communicators, 11 research managers, 52 student researchers, and 156 supervisors of researchers.

This article evaluates the selection of news stories covering the opposition presidential candidates during the 2020 Zanzibar presidential election. The article was specifically guided by three objectives: to examine news story content, identify news sources for opposition party presidential candidates, and determine to what extent editors selected stories about opposition presidential candidates during the 2020 Zanzibar election campaign. Three theories were used: the framing theory, the gatekeeping theory, and the agenda-setting theory. The data collection was done through news bulletin content analysis, and it was analyzed thematically in accordance with the aforementioned objectives and presented in themes and tables. The finding has verified that the editor’s selection included all contents of the opposition presidential candidate that encouraged the citizens to be united and in solidarity, to vote in large numbers, and all stories that emphasized peace and security. The sources of news stories were the meeting ground, the party itself, and other media. The results have demonstrated that the editors selected news stories about opposition presidential candidates that encouraged positive themes and avoided all negative issues. In short, the findings show that most private radios editors needed to give citizens crucial and accurate information, but frequently neglect to air balance news stories from campaigns to all political parties due to a fear hash conditions from government or ruling party leaders. As a result, biased media outlets such as public or state radios are frequently covered. The study made the following suggestions: Government officials should standardize the situation to enhance press freedom and the atmosphere for private radio in the nation. To promote democracy and the rule of law. Private radio editors should work as watchdogs, consider the equity of parties, and prevent bias and factionalism in their news story selection.