ஜர்னல் ஆஃப் மாஸ் கம்யூனிகேஷன் & ஜர்னலிசம்

This study examines the public’s perception about the importance of anchorpersons in electronic media. It
is hypothesized that anchorpersons have become an identity for TV news channel and none of the TV channel could survive without them. Moreover, TV channels having famous anchorpersons are more popular in the viewers than other entrants. Stratified random sampling technique is used to select the target sample. Gender and level of education is used as strata for selection of appropriate sample. Closed ended questionnaires are used to inquire the public’s perception about the importance of anchorpersons for TV news channels. The empirical indicator of the study confirmed that anchorpersons have become a symbol of identity for their respective TV news channel. They have become indispensible for TV news channels. They liked those news channels more which have famous anchorpersons than the other news channels.

Development is neither simple nor straightforward linear process. It is a multidimensional exercise that seeks to transform society. This exercise of transforming the society always requires the need of mass media; this is because mass media multiplies the effect of development in a community. Mass media have seen different forms from its inception and each mass media have different impact on community development. In the 21st century, print and electronic medium to a large extent have been overcome by new media or information, communication and technology (ICT). The direction and pace of development in ICT have led practically all world economies to recognize the improvement of ICT in catalyzing activity, empowerment of society and bringing about major socioeconomic transformations. In India this effect had been felt immensely. India has made a mark in the global market at its capacity to use ICT. But how much of it has been used for development? This paper will examine the extent to which information, communication and technology has contributed towards community development in India. The paper analyses data to find out contribution of ICTs in providing broader development benefits to all Indian citizens. Many ICT based institution have taken place over the last decade and some positive effects have resulted. But however these successes have failed to meet the bull’s eye. The various social and economic constrains also becomes a stumble stone for development. Efforts are made by government as well as private enterprises to use ICT for positive development. Key Words: Community development, ICT, E-Choupal, E-services, E-governance, Mobile development ICT Enabled Community Development in India.

The last decade (2000) has witnessed an influx of green brands in the market due to consumer demand thus, permitting green marketing to emerge into a multidimensional strategic tactical process. Since consumers will always have environmental concerns there will be parallel rise in environmental advertising accompanying increased consumer interest in the environment. The purpose of the study was to establish that there is a difference over a time period in advertisements representation of the environment and then to identify how this difference in representation has been constructed. The study was conducted based on the 7 step methodology. It ranged from selection of medium, year and magazine, data collection and analysis, preparation of timeline and conclusion. To study the change in the contents of green ads 1 National Geographic magazine (print medium) was selected from 1960 to 2010 and 324 green ads were collected over 60 years. These ads were categorized in the sectors of automobiles, oil/cement, organizations and technologies. The second categorization of ads was based on the quality of ads i.e. strong, casual and emotional ads. To understand the changing trends and messages of green ads an institutional, political, communications and environmental timeline was made from 1960-2010.The timeline helped trace major
events which have brought about environmental awareness amongst masses and also have triggered the rise in green advertising in the particular year due to the occurrence of the particular environmental event.
The findings suggested that the major investment in green advertising came from the automobile sector and also the advertisements are changing from strong to casual at a rapid pace. A comparative analysis of ads from before and today led to conclude that the messages and contents in green ads have been gradually changing from genuine environmental concern to the sole objective of ‘product sale.’

This research study mainly focuses the imprudent role of the anchorpersons working in different news and
current affair channels as an emerging phenomenon in electronic media. The study was designed to investigate the perceptions of audience members regarding the role of anchorpersons in different TV talk shows. In this study, I hypothesize that the anchorpersons are biased toward certain political parties/groups and trying to impose their own point of view on the panel and ultimately on the viewers; and they are not following the basic ethics of fairness and objective approach that is the fundamental duty of the information media. Descriptive survey research technique was used to find out what exists at the moment in the audience’s perception about anchorpersons. Two hundred forty respondents were selected through proportionate stratified random sampling technique. Gender and level of education was used as strata for selection of appropriate sample for this study. The researcher used closed ended questionnaire to obtain the opinion of the audience regarding the role of anchorperson in TV talk shows. The empirical indicators of the study confirmed that anchorpersons were lacking professional experience and violate media ethics. The respondents believe that the anchorpersons often try to dictate the audience by imposing their own point of view. They are not only giving the analysis but also determine the direction. They violate professional
ethics by slanting the facts and biased analysis. They often used derogatory words for the panel and ask personal question to prove them guilty. Overwhelming majority of the respondents believe that anchorpersons have become agent provocateurs.

As a result of many years of repressive dictatorships, the people of Middle East and North Africa (MENA)
rebelled to bet their claim to democracy. The political uprisings have been commonly referred to as Arab Spring. In light of the uprisings, which started in Tunisia on December 18, 2010, the World Wide Web and its tools of social media were identified as helpful in aiding the uprisings. This study will focus on the role of the social networks such as Facebook, YouTube, Twitter, and weblogs in raising the Arab discourse and voice in the revolutions in four countries in MENA: Tunisia, Libya, Egypt and Syria which were extensively revealed to the public and followed by the global community. It will closely examine the extent to which activists in the three countries used social media for organizing and creating awareness of political mobilization, and the role-played by the social media tools in the United Arab Emirates. Also discussed is how often the inhabitants of the United Arab Emirates use traditional and social media tools. The study will use well-known theories of communication. The aim is to place the use of social media tools inside a broader background of  communication. They are theories, which were devolved long prior to the advent of social media. The theories will also be used to explain the manner, in which inherent aspects of social media networks, which made them attractive to activists, and protesters in the three countries. The study used a multi-method approach, combining survey data from surveys with qualitative data from interviews. Surveys were
distributed to 600 people. 454 surveys were received back. For the qualitative part, 27 employees from various media organizations in the United Arab Emirates were interviewed. Data were analyzed using two main component analyses: categorization and descriptive statistics (median, correlation, one-way ANOVA and displays). The study found that after learning Egypt, Libyan, Tunisian and Libyan revolutions, most of the respondents used newspaper, television, radio, Facebook, Twitter, blogs, word-of-mouth, e-mail and mobile devices to spread or share this news.