வணிகம் மற்றும் பொருளாதார இதழ்

Feedback & its Relevance in Communication

Abstract

Vivitsa Upasti

The Shannon-Weaver’s Model of Communication fences communication out to the transmission of message from sender to the receiver. It is a linear process with subsequent to’s and fro’s. It also talks about various external factors that affect the transmission of messages – noise, fields of experience and response. The response makes it an iterative model where sender can alter communication based on the feedback. Certain scenarios may exist where communication is facilitated by way of various directives to achieve certain outputs. Here, the role of feedback is dominant. Ideally, the barriers of noise ought to be overcome and the message should make its way into the receiver’s field of experience, avoiding ambiguity.

To facilitate this, how an individual reacts to a certain set of messages ought to be anticipated. The most direct way to do this is to gauge feedback. This paper attempts to assimilate, and delve into the intricacies of the role perceptions play, and examine how a feedback can be put through the membrane of relevance to ensure successful communication. This is done keeping in mind the ambiguity it can avoid; especially in the sphere of workplace communication, where the meeting of minds is often the backbone of potential productivity.