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ஜர்னல் ஆஃப் பிசினஸ் & நிதி விவகாரங்கள்

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தொகுதி 11, பிரச்சினை 7 (2022)

கட்டுரையை பரிசீலி

The Effect of the Interaction between Technological Performance and the Variables of the Governance Structure Specific to Small and Medium-Sized Enterprises on their Financial Performance (Case of the Tunisian LLCs)

Mabrouk Najoua*

The present work proposes to analyze the effect of the interaction between technological performance and the variables of governance structure specific to the SME-LLC on their financial performance.

The majority of studies dealing with Small and Medium-Sized Enterprises (SME-LLCs) have mainly focused on the governance structure of this type of organization and its relationship with financial performance in this particular context while neglecting any other external factors. Based on the necessary theoretical framework, this research attempts to fill the gap in thinking on this topic by studying the impact of the specific governance structure of SME-LLCs on financial performance when moderated by the effect of technological performance.

The statistical results showed us the existence of a moderating effect of technological performance. This moderating factor seems to be able to improve and deteriorate the financial performance of the LLC.

ஆய்வுக் கட்டுரை

Determinants of Personal Financial Management among Debre Markos University Staffs, Ethiopia

Beza Muche Teka

Today, personal financial management behavior has received an increasing concern of researchers because failure in managing an individual’s finance can lead serious long-term consequences not only for that person but also for the society. Therefore, the objective of the study is to investigate the determinants of personal financial management among university staffs. Explanatory and descriptive quantitative cross-sectional study was employed to investigate the determinants of personal financial management. A total of 353 staffs were used as a sampling unit and proportional stratified random sampling was used to select the required sample size. Primary data was collected using structured survey questionnaire. The survey instrument was developed by integrating the constructs from family resource management model and theory of planned behavior together with financial anxiety, self-control, income and age. Multiple linear regressions was used to analyze the collected data and the findings revealed that financial knowledge and self-control have significant positive effect on individual’s personal financial management behavior whereas subjective norm has significant negative effect. However, financial attitude, financial anxiety, income and age have no significant effect on individuals’ personal financial management behavior. Hence the researcher recommends that in order to educate the general public about personal financial management financial institutions and higher educational institutions should provide personal financial management education using different channels such as seminars and workshops

மினி விமர்சனம்

An Important Review on Marketing Issue

Heather Wardle*

An important aim of this special issue is to contribute to the interdisciplinary research literature on marketing and accounting. This is important also from a practical point of view since both the marketing and accounting functions are often ‘under attack’ within companies. Drawing on previous research and the individual contributions to the special issue, we identify and discuss three important themes related to the marketing–accounting interface in a changed business landscape: developing the marketing–accounting interface by including and handling important qualitative aspects; developing the marketing–accounting interface by handling and including inter-organisational issues and processes; and developing the marketing–accounting interface by analysing the translation from value creation processes to the monetary dimension.

கண்ணோட்டம்

Business Entertainer’s Understandings of Practical Turn of Events and Recognized

Peter M. Fischer*

Roles of accounting and marketing communications in official documents concerned with widening arts engagement in England are examined. Four discourses are identified in a framework as interpretive lenses: metaphysical, modern, postmodern and post-metaphysical. Accounting and marketing communications were associated with all four discourses to some degree. However, accounting was primarily conceptualised by the authors of the documents as a modern discourse, whilst they primarily portrayed marketing communications as a purveyor of postmodern and post-metaphysical discourses.

கட்டுரையை பரிசீலி

Financial Accounting’s Omission of Market-based Assets

Tayyab Amjad*

Marketing actions frequently create long-term value yet this is often not recorded in financial accounts. The same records are typically used for internal reporting limiting both recognition of the value created by marketing, and accountability for the misuse of market-based assets. Creating comprehensive “marketing accounts” can mitigate the problems caused by financial accounting's omission of market-based assets. We explain current accounting practice, outline the idea of marketing accounts, and contrast this with current accounting practice.

மினி விமர்சனம்

Literature Progressively Proposes that Accounting Performance

Gioia Volkmar*

While an increasing body of literature progressively proposes that accounting–marketing integration would yield strategic marketing synergies, another stream of literature suggests ineffective accounting–marketing integration. This paper aims to bridge the dyadic research gap in the optimal business performance arising from the integration of accounting and marketing functions. Based on a survey from accounting and marketing managers financial services organisations, this study identifies departmental differences and boundary fencing as core relational features in this dyad. Despite the perceptual divergences in the accounting–marketing dyad, most respondents perceived an integration of these functions to be an effective tool in their respective organisations.

ஆய்வுக் கட்டுரை

An Insight into Indian Start-Ups Investment Scenario

Aliza Saifi

Startups are the stepping stairs for any industrialization and economic growth. But in most developing countries startups growth is hindered due to financial inadequacy. It is a general phenomenon that a startup which is the outcome of founder’s brain ware and also backed by strong business idea may have insufficiency of personal treasure trunk i.e. personal financial resources. Funds are required for purchase of fixed asset, working capital management, expansion and modernization, debt restructuring etc. Thus for survival and growth timely influx of fund is needed which can be raised either by equity financing like angel investment, venture financing, capitalist or private equity etc. or through debt financing like loans from banks and NBFCs, external commercial borrowings, venture debts etc. Other sources like crowd funding, business incubators and accelerators can also be used. There are certain ways to finance startups. In this research paper recent funding pattern of Indian startups is studied. This research paper aims at providing the general information regarding the trend in startup funding ecosystem with especial emphasis upon equity financing sources. This paper is of descriptive nature based on analysis of five year secondary data studied with the help of graphs and tables, etc.

ஆய்வுக் கட்டுரை

Effect of Global Crisis and Demonetization in India on Financial Sectors of Indian Stock Market Using MFDCCA Method

Pooja Devi*, Pawan Kumar, Ravendra Singh and Sunil Kumar

To study the statistical properties of financial markets there are various methods. We applied multi-fractal detrended cross correlation analysis method to study multi-fractality, efficiency and cross correlation of banking sector of Indian financial market for the period of global financial crisis and demonetization in India. We calculated Hurst exponents and strength of singularity spectrum. We find that variation in strength of multi-fractality is maximum during crisis. We conclude that if there is any crisis or booms in the market then multi-fractality will increase and value of that exponent which measure correlation will also increase for persistent time series

கட்டுரையை பரிசீலி

Optimal Loan Portfoli of Commercial Banks: A Case Study of Zenith International Bank (Nigeria) PLC

Kayode Peter Akinyemi*and Adaramola Anthony Olugbenga

This study examines the application of linear programming (LP) to the loan portfolio of Nigerian commercial banks taking Zenith International Bank (Nig) Plc (ZIB) as a case study. The bank engages in diverse financial services as a commercial bank, chief of which is the advancement of loans to different classes of customers and on different tenors. The data on loan portfolio collected from the annual financial reports of the bank for 2017 were categorized and analyzed using a linear programming analytical technique embedded in LINGO software. The findings of the analysis reveal that it would have been better for ZIB to concentrate on granting of loans and advances for overdraft and term loans. By doing this, the bank can optimize returns from its loan portfolio. However, the study notes that statutory loans, particularly, on-lending which the bank cannot but advance since it is statutorily required to do so, impaired on (reduced) the value of optimal solution derived from the linear programming model. Similarly, the bank financed leases, which contradicts the optimal feasible solution of the LP model. The study recommends that the bank pays particular attention to controllable loan facilities (overdrafts and term loans) which in turn will lead to optimal revenue.

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